When it comes to sales and marketing, it's hard for a technology startup to know where to start:

• Should we sell direct or through channels?
• Should we hire our own sales people or outsource to a sales agency?
• What tools do we need to make those first reference sales happen?
• How can we generate leads when we don't have a marketing budget?
• Where does PR fit, and how do we find high-quality, affordable PR resources?

And that's usually just the tip of the iceberg. Read on for what we can do for you